"Whether you’re a campaigner or a salesperson, door-to-door canvassing can be exhausting and fruitless work. Polis aims to empower door-knocking managers with its canvassing software, which creates optimized walk lists and automates logistics, data management and progress reports so staff can spend more time face-to-face with people and less time behind spreadsheets."
City Councilor Nadeem Mazen tapped a new piece of technology during his reelection campaign that helped him walk his way to victory this month. Using GPS data and information about likely supporters, a smartphone app automatically generated walking routes for him and his campaign volunteers to go door-to-door to drum up votes. “You can pull out your phone and get the next 20 people to go see — kind of Uber-style,” Mazen explained.
“We built an algorithm to optimize [map generation] for political campaigns because they’re quite different than what you do using Google Maps or Waze. We try to identity clusters of voters - where you’re going to get the most bang for your buck. Then we optimize a walking map so you’re not crossing major streets, and we also end you where you started because presumably you left a car there.”