[Polis] routes are scripted to maximize time, providing data on each individual home along the way. Users can tailor their sales approach depending on Polis’ information, while the people in charge of sales campaigns can receive valuable insight on what their canvassers are actually doing.
"Polis is reinventing the door-to-door salesman... Polis’ reps only typically come when they know they’re wanted. Using information culled from online sources or searches, Polis employees will only come and knock on a door if someone has been looking for services that Polis reps can pitch."
“Polis better connects people with the organizations they care about. Because consumers today are bombarded with impersonal ads, relationship-based sales methods such as door-to-door have never been more effective.”
“We’ve found that when selling home service products, the most effective place to do it is at the consumer’s home … While other companies wait for consumers to come to them, we go to the consumer, provide them value, and win.”
City Councilor Nadeem Mazen tapped a new piece of technology during his reelection campaign that helped him walk his way to victory this month. Using GPS data and information about likely supporters, a smartphone app automatically generated walking routes for him and his campaign volunteers to go door-to-door to drum up votes. “You can pull out your phone and get the next 20 people to go see — kind of Uber-style,” Mazen explained.
"I think people were so frustrated with this idea that we were doing canvassing the same way that Abraham Lincoln did 150 years ago and now we’re seeing that people go out on their smartphones and after their soccer game or after they get out of high school, they knock doors for about an hour,"
“We built an algorithm to optimize [map generation] for political campaigns because they’re quite different than what you do using Google Maps or Waze. We try to identity clusters of voters - where you’re going to get the most bang for your buck. Then we optimize a walking map so you’re not crossing major streets, and we also end you where you started because presumably you left a car there.”
“…Schrode also relies on old-fashioned stumping efforts, like lots of door knocking. But even that strategy relies on technology: She uses an app, Polis, that helps her decide in which homes she has the best chance of securing a vote.”